How to enter

Step 1: How to complete entry template?

Your written entry is of utmost importance as the short-listing process takes place heavily on the basis of the strength of the arguments made. Remember, judges will be assessing your submission against the criteria of strategy, creativity & innovation, execution, and results. Entries which are not prepared using the specified template may be disqualified. The written submission template and sample entry can be downloaded here or can be obtained by emailing Vic Ho at vic.ho@haymarketasia.com or call +65 6579 0538.

Points to note:

• The written submission should be prepared in English. Entries in any other language should be accompanied by a translation.

• Entry submissions should be typed in Times New Roman, no less than 12 point type size, single spaced and no more than 2000 words in content.

•Your agency name or logo must not appear anywhere in the written submission or on any supporting materials submitted.

•Images and graphics (not containing extensive text), if used sparingly, may be used within the written submission. 

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Step 2: Guidelines for collating supporting materials

The supporting materials provided should show evidence of the success of your campaign, and back the case made in your written entry. This may vary depending on the category, but can range from branded media coverage, photographs, customer research, sales or profit figures, media evaluation, tracking studies, market share, customer attitudes etc. The above list contains only suggested supporting materials but there are no limitations to the type of data submitted, provided it is relevant.

Points to note:

• You may submit no more than six (6) items of supporting materials, on top of the three (3) compulsory hi-res images. Be selective and provide only the most effective and successful items that make your case.

• A campaign will count as one (1) item of supporting material but it has to be presented in one (1) file for upload if submitted online or if hosted on a server.

• Supporting materials can be submitted in various ways – either to be uploaded online; or via URL of a microsite that hosts the files. Physical submissions are still accepted, however, please do not send duplicates of what you have submitted online.   Please think of the environment! Any physical submissions should be labelled with the category entered and entry number assigned by the online system. 

• Only supporting materials submitted online or via URL will be used in preliminary judging. Offline supporting materials will only be reviewed during final judging if the entry is shortlisted.

• There should be no agency names or logos in your written entry or any of your supporting materials. Materials with agency names or logos may be disqualified.

• Any supporting data must be accompanied by an indication of the source of reference. If your agency is the source of research, please reference “Agency Research”.

• All materials in languages other than English must be submitted with a translation.

• Supporting materials are non-returnable.

• The microsite must be live from 15 January to 9 April March 2010. Please supply passwords, if needed, for access to the URL.

• Three (3) copies of CDs/DVDs containing the high resolution versions of the files submitted online are compulsory.

• All supporting materials must adhere strictly to the stipulated formats as listed under ‘support material formats’.

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Step 3: Client endorsement is compulsory

Client endorsement is required for each entry submitted. Upon provision of the contact details of the client representative, a “Client Endorsement Request” will be sent to the email address of the nominated client, seeking approval on the written submission uploaded. A notification will be sent to you upon their endorsement.

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Step 4: Online submissions/uploads

Register yourself at our website with a unique email address. For each entry made, upload a completed written submission as well as the relevant online supporting materials. Please add all your entries before clicking ‘submit’ on the summary page, as you may no longer add or remove any entries after that. You may re-login anytime before entry deadline to amend your submissions. An entry number will be assigned for each entry.

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Step 5: Payment methods

You may either make an online payment by via credit card or send a cheque or bank draft.

A confirmation email will be generated upon completion of online submissions and kindly include that with any cheque payment mail. All payments must be received by January 22, 2010.

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Step 6: Offline submissions

To complete your entry, you must send in three (3) copies of DVDs containing high resolution versions of online supporting materials submitted (if any) to the organisers. Also, you may send in your cheque/bank draft/offline supporting materials to the same address stipulated. Ensure you label all your supporting materials with the category entered and assigned entry number – generated when you submit your entry online.

Support material formats

For microsite or online submissions:

Documents

• File size: Less than 5MB

• File formats: .doc, .ppt, .pdf

Pictures/Photographs

• File size: Less than 5MB

• File formats: .jpg, .png, .gif

Audio

• File size: Less than 5MB

• File formats: .mp3

Videos

• File size: Less than 10MB

• File formats: .mov, .wmv, .mpg, .mpeg2, .swf

Points to note:

The three (3) duplicate copies of CDs/DVDs must contain all files submitted online but in high resolution.

• Pictures/Photographs must be at least 300 dpi (RGB), jpeg, size not smaller than 8” x 10” or 8R.

• Videos must be in .mov, .mpeg2, or.avi file format in high resolution, 720 x 576, aspect ratio 4:3, encoded from the master source.

For offline submissions:
Please note that all offline submissions should not be duplicates of any online files submitted.

Photographs

• Hard copy: 5”(h) x 7”(w) or 5R size only, submit 1 copy of each photograph.

Audio

• Each audio campaign entry must be on a separate CD.

• Audio files must be in .mp3 format.

TVC/Video spots

• Each TVC campaign entry must be submitted on a separate DVD.

• All spots must be in .mov, .mpeg2, or .avi format in high resolution and encoded from the master source.

Outdoor advertising

• Digital pictures must be at least 300 dpi (RGB), size not smaller 8”(h) x 10”(w) or 8R

Print advertising

• For newspapers and magazines, please submit a tear sheet mounted on strong cardboard sheets no more than 77cm(h) x 58cm(w). Colour proofs are accepted.

• A series of entries (i.e. a print campaign) must be attached together, and these will constitute one piece of support material.

• For direct mail, submit the complete mailer.

• For coupons and inserts, please submit actual sample.

• For press clippings, please submit in a folder with plastic envelope pages for protection.

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