Asian Marketing Effectiveness Festival 2010
AWARDS
|
ESSENTIAL DATES
|
|
Final judging session: 23 Mar, 2010
|
|
AME Festival: 24 & 25 Mar, 2010
|
|
Awards gala dinner: 25 Mar, 2010
|
Download AME Awards 2010 Winners Results
Download final conference programme PDF
Registration for entries is now closed.
Revisit AME 2009Shortlist Results
Shortlist results for Asian Marketing Effectiveness Awards 2010 are announced.
| A. Best integrated marketing campaign | ||
| Campaign title | Agency name | Advertiser |
| Axe Call Me Campaign | BBH Singapore | Unilever Asia HPC Development |
| CRUSH ECO | CE JAPAN / HAKUHODO CREATIVE VOX Inc. / HAKUHODO Inc. | Coca-Cola Japan Company, Limited |
| Avatar | JWT Bangkok | O.P Natural Products Co.,Ltd |
| Even Gods can feel insecure | JWT Mumbai | Birla Sun Life Insurance Co. Ltd |
| Believe in Vietnam | Lowe Asia | Vinamilk Vietnam |
| OPEN HAPPINESS | McCann Erickson Philippines | The Coca-Cola Export Corporation |
| The Vodafone Zoozoos - the story of an iconic campaign | Ogilvy & Mather Mumbai | Vodafone Essar |
| B. Most effective use of advertising | ||
| Campaign title | Agency name | Advertiser |
| Axe Call Me Campaign | BBH Singapore | Unilever Asia HPC Development |
| Jiyo Easy (Live Easy) | JWT, Bangalore | ING Vysya Bank |
| The Vodafone Zoozoos - the story of an iconic campaign | Ogilvy & Mather Mumbai | Vodafone Essar |
| K-SME Credit | Ogilvy & Mather Thailand | KASIKORNBANK |
| Value oneself by Caring for others | Ogilvy & Mather Thailand | Thai Life Insurance Co. |
| C. Most effective use of direct marketing | ||
| Campaign title | Agency name | Advertiser |
| CLEARmen Freestyler | Lowe Asia | Unilever Vietnam |
| Conversations | Lowe Asia | Nestle Vietnam |
| Power of 1 | Lowe Asia | Unilever Vietnam |
| The Return of Artistry | Ogilvy & Mather Beijing | Motorola China |
| Bollywood | OgilvyOne Worldwide, Hong Kong | The Venetian Resort Hotel Macao |
| Take the Wheel | TEQUILA | Nissan |
| D. Most effective use of interactive marketing | ||
| Campaign title | Agency name | Advertiser |
| Grandma Techie | BBDO Guerrero/Proximity Philippines | Bayan Telecommunications |
| Conversation | Lowe Asia | Nestle Vietnam |
| Red Flag Explorer Movement | Ogilvy & Mather Shanghai & Iconmobile China | The North Face (VF Asia Ltd.) |
| Guess who has a larger fan following than Mickey Mouse? | OgilvyOne Worldwide, Mumbai | Vodafone Essar |
| Interpret the world | OgilvyOne Worldwide, Mumbai | The Economist Group |
| E. Most innovative use of media | ||
| Campaign title | Agency name | Advertiser |
| The Great Singapore Treasure Hunt | DDB Group Singapore | StarHub Ltd |
| Kit Kat Mail | JWT | Nestle Japan |
| Street to School | JWT Mumbai | Maharashtra Janvikas Kendra |
| Nokia re-creates the famous “Midas Touch” | Maxus Delhi | Nokia India Pvt Ltd |
| Happy Whistling Machine | McCann Worldgroup (Hong Kong) | Coca-Cola China Limited |
| F. Best marketing campaign for regional brand development | ||
| Campaign title | Agency name | Advertiser |
| Axe Call Me Campaign | BBH Singapore | Unilever Asia HPC Development |
| Chupa Chups 'Chuck' Launch Campaign | BBH Singapore | Perfetti van Melle, Chupa Chups |
| With Lifebuoy, your nation will be healthy! | Lowe Asia | Hindustan Unilever Limited |
| Andy and Lily in Clothworld | Ogilvy & Mather Asia Pacific | Unilever Asia Private Ltd. |
| Live The Dream | PHD Hong Kong / Fleishman Hillard Hong Kong / DDB Hong Kong | Melco Crown (COD) Hotels Limited |
| G. Best marketing campaign for national brand development | ||
| Campaign title | Agency name | Advertiser |
| CRUSH ECO | CE JAPAN / HAKUHODO CREATIVE VOX Inc. / HAKUHODO Inc. | Coca-Cola Japan Company, Limited |
| PERSUADING A BILLION | JWT | All India Congress Committee |
| MTR - "caring for life's journeys" Campaign | Ogilvy & Mather Hong Kong | MTR Corporation Limited |
| 3 'R's that doubled Ponds' Business In Vietnam In One Year | Ogilvy & Mather Vietnam | Unilever JV Vietnam |
| Using an innovation slingshot to strike at the Goliath of Iced tea with smaller marketing stones | Ogilvy Sydney | Coca Cola Australia |
| H. Best brand loyalty marketing campaign | ||
| Campaign title | Agency name | Advertiser |
| Loyalty in 42 days | Bates Taiwan | Vitalon Foods Company |
| Conveniently McDonald's | DDB Philippines | Golden Arches Development Corporation |
| More Power | Ogilvy & Mather Singapore | BP Singapore |
| Caring works better than selling | Ogilvy & Mather Taiwan | GlaxoSmithKline Far East B. V. |
| Yahoo! Search Taiwan: Search for new relationships | Ogilvy & Mather Taiwan | Yahoo Taiwan |
| I. Best sustained success | ||
| Campaign title | Agency name | Advertiser |
| Anlene Movement Indonesia | BBDO Indonesia | Fonterra Brands Indonesia |
| Yellow Coverage Fellow | Naga DDB | DiGi Telecommunications Sdn. Bhd. |
| A tale of two brands and one brand philosophy | Ogilvy & Mather Mumbai | Vodafone Essar |
| The Teen Brand That Took Over The Vietnamese Femcare Category | Ogilvy & Mather Vietnam | Kimberly-Clark Vietnam |
| Hop, Step and Jump! How Sprite triple-jumped its way ahead of Pepsi in India! | Ogilvy Delhi | The Coca-Cola Company, India |
| Panadol "It's my choice" - Leveraging Empathy as a marketing tool | Ogilvy Sydney | GlaxoSmithKline |
| J. Most effective use of branded content | ||
| Campaign title | Agency name | Advertiser |
| The Brotherhood Playbook | Carat China | adidas |
| V Rocket Pack | Colenso BBDO | Frucor Beverages New Zealand |
| Pulsar MTV Stunt Mania | Ogilvy & Mather Mumbai | Bajaj Auto Ltd |
| Waterman, Teens Want to Shout Out Your Brand | Ogilvy & Mather Taiwan | Vedan Food & Beverage Co., Ltd |
| The Gem of Life | PHD Hong Kong | Ma Belle Jewellery Co. Ltd. |
| K. Most effective use of sponsorship and event marketing | ||
| Campaign title | Agency name | Advertiser |
| Maybank Treats Fair | Intigus Sdn Bhd | Maybank |
| CLEARmen Freestyler | Lowe Asia | Unilever Vietnam |
| The Vodafone Zoozoos - how Vodafone dominated the IPL | Ogilvy & Mather Mumbai | Vodafone Essar |
| A Star is Born | Ogilvy & Mather Taiwan | Kimberley-Clark Taiwan |
| F1 at Changi: 911 versus 747 | Tribal DDB Singapore | Changi Airport Group |
| L. Most effective use of product design and packaging | ||
| Campaign title | Agency name | Advertiser |
| Pepsi 'Kada Can: Get Your Barkada On The Can | BBDO Guerrero/Proximity Philippines | Pepsico International |
| CRUSH ECO | CE JAPAN / HAKUHODO CREATIVE VOX Inc. / HAKUHODO Inc. | Coca-Cola Japan Company, Limited |
| Primo Extremo!!! Launch | Colenso BBDO | Fonterra Brands New Zealand |
| STAND OUT with Tiger beer | G2 KL | Guinness Anchor Marketing Sdn Bhd |
| Lee Gold 120 | Ogilvy & Mather Shanghai | Lee (VF Asia Ltd.) |
| M. Most effective use of public relations | ||
| Campaign title | Agency name | Advertiser |
| PrimeCredit: Supporting Hong Kong People in Breaking the Guinness World Record for the Loudest Scream | Grey Public Relations | PrimeCredit |
| Biggest Free Nights Offer | Hill and Knowlton | InterContinental Hotels Group |
| UPS ASIA BUSINESS MONITOR - HELPING SMES HUNT FOR NEW TRAILS | Ogilvy Public Relations Worldwide, Hong Kong | United Parcel Service Asia Pacific |
| Pond’s Age Miracle – Blind Blogger Trial | Ogilvy Public Relations Worldwide, Shanghai | Unilever |
| "New Flexible Side Stretches" | Proximity Indonesia | Procter and Gamble Home Products Indonesia |
| Guinness 250 Remarkable Years “Join the Worldwide Celebration” | Pulse Communications Jakarta | PT Gitaswara Indonesia |
| N. Best small budget marketing campaign | ||
| Campaign title | Agency name | Advertiser |
| SunStopper | DDB Group Singapore | Johnson & Johnson |
| Street to School | JWT Mumbai | Maharashtra Janvikas Kendra |
| Power of 1 | Lowe Asia | Unilever Vietnam |
| "Hometown Fellow" Campaign | McCann Healthcare Worldwide | International Labour Organization (ILO) |
| IBM Rational Software Conference (RSC) 2009 | OgilvyOne Worldwide, Beijing | IBM China |
| Let Gandhi Talk | Publicis Communications Pvt. Ltd. | InGandhisshoes.org |
| O. Best insights / strategic thinking | ||
| Campaign title | Agency name | Advertiser |
| Minute Maid Juice ' Rituals ' Campaign | BBH Shanghai | Coca Cola (China) Beverages Limited |
| V Rocket Pack | Colenso BBDO | Frucor Beverages New Zealand |
| Innocent Naughtiness | DRAFT FCB | Kraft Foods Australia |
| CLEARmen Freestyler | Lowe Asia | Unilever Vietnam |
| Power of 1 | Lowe Asia | Unilever Vietnam |
| Share a slice of happiness this Ramadan | Lowe Asia | Unilever Asia Private, Ltd. |
| A Star is Born | Ogilvy & Mather Taiwan | Kimberley-Clark Taiwan |
| Skelan Nationwide Church Invasion | Starcom Mediavest Group Philippines | United Laboratories |
| P. Best ideas | ||
| Campaign title | Agency name | Advertiser |
| PURE BLONDE BREWTOPIA | Clemenger BBDO Melbourne | Carlton & United Breweries |
| Real Town. Real Cheese. | Clemenger BBDO Melbourne | Fonterra Brands Australia |
| Let's Talk - Retailing a Luxury Brand in the GFC | Clemenger BBDO/Proximity Melbourne | Mercedes-Benz Australia |
| V Rocket Pack | Colenso BBDO | Frucor Beverages New Zealand |
| Power of 1 | Lowe Asia | Unilever Vietnam |
| Q. Most effective use of eco / green marketing | ||
| Campaign title | Agency name | Advertiser |
| Whale Shark Gamble | BBDO Proximity | Sea Shepherd Conservation Society |
| CRUSH ECO | CE JAPAN / HAKUHODO CREATIVE VOX Inc. / HAKUHODO Inc. | Coca-Cola Japan Company, Limited |
| SAVE FUEL YAANI SAVE MONEY | JWT Mumbai | Petroleum Conservation Research Association (Government of India) |
| Molto One Rinse Movement | Ogilvy & Mather Indonesia | PT Unilever Indonesia Tbk |
| Taking a sip towards sustainability: launching Lipton Tea from Rainforest Alliance Certified™ farms | Pulse Communications Pty Limited | Unilever |
| **Note: Credits published as provided by participants. | ||
Partners
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Supporters
|
|
|
|
|
|
|
|
|
|
Organised by
|
Media Partners
|
|
|
|
|
Official Festival Venue
|
Supporting Organisations
|
|
|
|
|
|
|
|
|
|