Asian Marketing Effectiveness Festival 2011

Asian Marketing Effectiveness Festival 2010

IDEAS FOR GROWTH

24-25 March 2010, Pudong Shangri-La, Shanghai

The Asian Marketing Effectiveness Festival took place in Shanghai in March 2010, and is the region’s foremost gathering of marketing, advertising and media industry executives, brand pioneers and acclaimed marketing experts.

The Festival featured heavy-weight speakers; a celebration of the latest thinking in marketing effectiveness and a showcase some of the very best examples from around the globe.  Participants were encouraged to consider how big thinking leads to big ideas, to review their approaches to effectiveness and look at how they innovate, create, deliver and measure. 

The AME Awards celebrate effective marketing campaigns across all disciplines within the communications mix.  They reward those who combine innovative strategy, creativity and execution to build brands and deliver solid business results.  With the final round of judging taking place as part of the Festival in Shanghai, the jury had their work cut out to deliberate, debate and discuss, and determine the winners of this year’s awards, which were then announced at the gala dinner on 25th March.